The 1970s provided a turning point for many areas of life and graphic design proves no different. The new look includes hotspot accents and draws the reader's eye through the page to guide reading and encourage reading the entire page. Phototypesetting allowed for experimentation with scale, rotation, and layout. The 1970s was a pivotal decade for graphic design.New styles.Influences.And technologies.Led to great innovation and experimentation in visual communication.
Typography
Over the decades, the “I ♥ NY” logo transcended its original purpose, evolving into a globally recognised symbol of New York City. The logo's ubiquity on t-shirts, hats, posters, and more reflects Glaser's design's timeless, universal appeal. His use of colour, composition, symbolism, and typography combined to create an image that immediately conveys meaning and emotion to viewers worldwide.
Notable Designers of the 1970s
Major corporations sought symbols representing solidity and reliability in a decade of uncertainty. The Nike Swoosh has become one of the world's most iconic and recognisable logos, but its origins stem from humble beginnings in 1971. That year, Phil Knight, founder of Blue Ribbon Sports – the company that would later become Nike, Inc. – was seeking a design for a new brand logo. He reached out to Carolyn Davidson, then a graphic design student at Portland State University. The 1970s witnessed the rise of significant pop culture crazes that became etched into the public consciousness. These era phenomena also left a sizable imprint on logo design, from disco to blockbuster movies.
Show Us Your 70s Designs!
While the typography was mostly rounded with shard baselines, most typefaces that developed during this era mixed rounded and sharp edges. The reason for choosing a solid logo is that it communicates stability and trust. The typography used for the 70s logo design was a slab serif, typical of the 1970s. Besides establishing stability with the square shape, the chunky serifs on the typography emphasized that even more. This logo, like many in the 1970s, pushed the boundaries with bright colors. Arcade games were introduced in the early 1970s, and Space Invaders came in the late 70s.
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Like the music, there wasn’t anything refined about punk graphic design. It was often black and white, homemade and with a DIY feel, even if it was made for professional materials, such as album artwork. Typography was often combined with photography to create striking graphics.
Whether it was the use of colors, illustration style, or font shapes, the 70s were a decade to remember. If you are a fan of the funky and groovy fonts and designs, then show us your work! Throughout the decade, print design, album covers, and poster art all served as creative outlets for designers to capture the nonconformist energy of the times. The postmodernist and New Wave styles pioneered in the 1970s would continue reverberating through graphic design. The era still stands as a testament to the power of innovative graphics to reflect and shape the culture of an age.
Beyoncé's music videos feature disco-inspired sequences with earth tones and retro silhouettes celebrating 1970s style. This homage to the decade in pop culture helps keep its legacy alive. Many wondered if bold cover art would still matter as album art shifted away from vinyl and CDs towards digital catalogues. But Saville has continued to produce iconic designs, from Pulp's compilation album to projects with contemporary bands like Manic Street Preachers. Saville's album covers are instantly recognisable triumphs of graphic design that forever changed how albums could be represented visually.
Designer George Opperman created the logo with what looks like a stylized "A". His concept was that two players were on either side of the middle line, and the line in the center was the court from their most famous game, Pong. The colors on the graphic at the top are a true representation of 70s logo design.
Who were some prominent graphic designers of the 1970s?
NASA Provides Free PDF of Their 1970s Design Manual - Mentalfloss
NASA Provides Free PDF of Their 1970s Design Manual.
Posted: Wed, 23 Dec 2015 08:00:00 GMT [source]
The sullen, starkly-drawn housewives of the 50s were also replaced with perky human beings. This awesome set of wallpaper is a great collection to have in your arsenal. These attractive, retro, and funky backgrounds are the perfect minimalist templates for your designs. Scher's trailblazing work opened the doors for more postmodern designers like David Carson, who upended conventions with his grungy, chaotic designs. She paved the way for a more iconoclastic, irreverent sensibility, emphasising visual wit, historical reference, and deconstructed layouts.
In contrast, psychedelic styles persisted, with logos featuring wild, expressive illustrations, dizzying optical illusions, and bursts of clashing colours. The hypnotic patterning and kaleidoscopic effects aimed to dazzle the eye. Pop art influences, with bright colours, bold outlines, and dimensional forms or shadows, were also apparent. Typography was often combined with photography and used bold and bright colors. Designers were trying to move away from the International Typographic Style, a movement that was famous for its rigidity and cleanliness.
Fonts from 1970s logo designs were flowy and organic, often taking inspiration from Art Nouveau. There were plenty of bubble-style fonts, reverse contrast characters, and scripts. These bold geometric shapes were not only used in standalone designs but also in combination with other design elements, such as typography and patterns. They helped to create a strong visual impact that was synonymous with the 70s graphic design style.
Get inspired by people who aren’t anything like you — then go back to your screen and make something beautiful. These layouts won for Best Editorial Design and they're a lesson in the craft of art direction, especially the fish one, which must have been done for real. IBM, founded in 1911 as the Computing-Tabulating-Recording Company, has undergone multiple logo changes throughout its long history. The company's original logo featured an ornate, almost Victorian-style design with flowing script lettering surrounded by floral embellishments.
There was a lot happening in the 70s, from diverse pop culture to social movements, all of which influenced graphic design in different ways. From punk to postmodernism, there are many things about 1970s graphic design to inspire you today. Geometric patterns covered a plethora of album covers, book covers, and advertisements, always in multi-colors, typically gold, yellow, orange, hot pink, and sometimes blue and green. Many food products and theatrical advertisements used this style, as did product packaging, infusing store shelves with rainbow colors. Examples of these schools of graphic design include this 1970s soda advertisement for 7 Up and the print for this gift wrap. The Saturday Night font is distinctively rounded, exemplifying the bubble-like retro style that was super popular in the 1970s.
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